Social Media Jumpstart: Intensive Workshop on Launching & Marketing Your Product via Social Media

How to reach 1 million eyeballs in 10 minutes… and generate sales leads that COME TO YOU.

  • Do you have a new product you need to launch?
  • Are traditional sales and marketing methods generating too few leads or sales?
  • Are you a CEO or entrepreneur and you need another channel to sell your product?
  • Do you need more sales, but are skeptical about social media and all the hype?

Social media provides access to millions of potential customers online, but you have to know HOW to find them, and HOW to engage them once you do.

Too many people ‘collect’ social media tools and ‘throw them in a pile’ to make them work. LinkedIn experts suggest LinkedIn; Twitter aficionados push Twitter; Bloggers say that blogs are the answer; and there are too many other options to even list.

But does it work? And will it work for you?

The reality is this: ‘throwing’ a bunch of social media tools together, and conducting ‘random acts of marketing’ is like trying to build a house by throwing bricks, nails, windows, doors, sheet rock and paint cans in a pile. That house will never stand.

Engineering a successful product launch and increasing sales requires a system, and a bulletproof process. Do you know what it is?

Come to this hands-on, workshop and you’ll learn the ins-and-outs of launching and marketing your product via social media, including:

  • How to define your ideal customer, in a way that makes them easier to find ON line and OFF
  • How to discover where your best customers live, and how to fish for more of them
  • How to understand their pain, and what they are talking about online
  • How to reverse engineer killer value propositions and messages that resonate
  • Defining and creating lead magnets and link bait you’ll need to attract them
  • Refining your offers, wedges, and door-openers so they will buy, and can be upsold
  • Social media strategy & tools to consider
  • Choosing social media tools: how not to be duped by ‘the tools everyone talks about’ and pick the ones that will actually work for YOU
  • How to conduct social media research
  • “Listening” to conversations to discover key product features, issues and marketing
  • How to test your assumptions
  • Launch plans, marketing plans and NO plans
  • How to beat the VP of NO
  • How to drive prospects to your website using Social SEO
  • How to stand out in the sea of ‘look alikes’ that are your competitors

And more…

This workshop will be have pre-class homework, hands-on in-class exercises specific to YOUR product or service; and lots of interaction with other participants and the workshop leaders to get practical, usable feedback.

You will also receive a post-session review of your marketing & social media plan with Dean Holmes & Steve Rankel, at no additional charge.

Learn to stop wasting time on social media tools that have NOTHING TO DO WITH YOUR PRODUCT OR YOUR TARGET CUSTOMERS, and walk away with tactics, practicals, and keys on how-to launch or re-launch your product and start generating leads and product sales via social media.

NOTE: Bring your entire marketing or product team and get a deeper discount.

Who will benefit from attending this workshop:

  • Product managers
  • Product marketers
  • Marketers
  • Salespeople
  • Entrepreneurs
  • Small business owners

What you will receive by attending this workshop:

  • A hands-on, guided walk through how to overhaul your product launch, marketing and sales tactics to incorporate social media
  • A clear description of social media tools, tactics and direction on how to AVOID the key mistakes most people make
  • Pre-class homework
  • In-class exercises that will force you to make decisions that MUST be made if you wish to market you product online and offline
  • Plenty of 1:1 time with workshop facilitators
  • Post-class marketing plan & social media strategy review with the facilitators
  • A Monday morning Jump List of tactical action items to start selling more with social media